Can brand humanity thrive in the era of data and tech?

As technology and data become more central in our daily lives, consumers are expecting more out of brands than ever before. They’re expecting personal, helpful, relevant messages; and tech giants like Google and Apple are making moves to ensure that brands step up with advancements in notification controls and Screen Time analysis. Brands that rise to the challenge will see the fruits of the labor through their customers’ engagement and loyalty. Those that don’t will ultimately be left behind.

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