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DoubleVerify, a provider of digital performance solutions, has announced that it will be offering viewability measurement for ads via its own IQ Viewability Advanced products. In this regards, DoubleVerify has got into a partnership with one of the leading advertising platforms, Nativo.
Wayne Gattinella, Chief Executive Officer at DoubleVerify, stated in a news release, “DoubleVerify is committed to maximizing ad quality and user engagement in a cross-screen and multi-platform digital marketplace. Native advertising is a powerful platform for brands to engage consumers in an impactful and relevant way and we’re excited to partner with Nativo, the premier native advertising platform.”