DoubleVerify Launches Semantic Science Division to Bolster Brand Safety & Performance Solutions

What does “park” mean? Is it a verb or a noun? Is a “crane” construction equipment? Or is it a bird? Is “sex” a physical activity or male/female categorization? Usually, it is the context of how a word is used that conveys the true meaning.

In a world full of words, phrases and acronyms with multiple interpretations, it may be challenging for automated systems to determine the correct meaning of online copy and text.

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