DoubleVerify says ad fraudsters are using public domain content to create fake TV apps

By Anthony Ha

The team at DoubleVerify, a company that helps advertisers eliminate fraud and ensure brand safety, said that it’s recently identified a new tactic used by ad fraudsters seeking to make money on internet-connected TVs.

Senior Vice President of Product Management Roy Rosenfeld said that it’s harder for those fraudsters to create a legitimate-looking TV app — at least compared to the web and mobile, where “you can just put up a site [or app] to generate content.” For a connected TV app, you need lots of video, which can be costly and time-consuming to produce.

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