Facebook Expands Partnership With DoubleVerify for Viewability and Fraud Measurement on Stories’ Video Ads

By Ronan Shields

Facebook and DoubleVerify have announced an expansion of their partnership, a development that will provide advertisers with fraud and viewability measurement across Facebook Stories’ video inventory.

Facebook Stories video campaign measurement is now integrated with DoubleVerify’s Pinnacle platform, which lets advertisers analyze their Stories campaigns with all other ad placement types the social network supports, as well as other media buys.

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