5 AI Marketing Tech Startups to Follow in 2025

The Influence of AI in Marketing and Advertising

The marketing landscape is undergoing a profound transformation, driven by the rapid advancements in artificial intelligence (AI). AI is enabling brands to hyper-personalize customer experiences, optimize campaign performance in real-time, and unlock data-driven insights like never before. As AI continues to evolve, its impact on marketing strategies is reshaping how businesses engage with consumers, making marketing more efficient and targeted.

Here are five companies using AI to transform marketing in 2025.

Prescient AI

Prescient AI provides media measurement and budget optimization solutions that enable omnichannel ecommerce brands to predict profitability and maximize revenue generated by advertising campaigns. Powered by proprietary machine learning models, the Prescient platform accurately attributes revenue across the entire media mix and provides daily updates and campaign-level recommendations to improve return on ad spend (ROAS) and lower customer acquisition costs. Unlike media attribution and marketing mix modeling (MMM) of the past, Prescient AI measures media halo effects to determine how campaigns indirectly impact sales and its accuracy is not affected by data-privacy restrictions or changes in the business environment. Prescient AI can connect to channels in minutes, including Shopify, Amazon, Meta, Google, Snap, TikTok, CTV, and more. Within days, the platform delivers usable insights about how much revenue each channel and campaign contributes through direct-to-consumer owned sites and the Amazon marketplace. Brands like GOOD AMERICAN, HexClad, Cozy Earth and Nood using the Prescient platform have seen an average increase in ROAS of 20%.

FirmPilot

FirmPilot’s patent-pending AI Legal Marketing Execution Engine® provides companies with a modern way to grow their firm with strategies built entirely on data and intelligence. The company is backed by leading investors such as Blumberg Capital, Valor Ventures, SaaS Ventures, FJ Labs, and Connexa Capital.

FirmPilot uses AI to empower services-based SMBs like law firms with a modern way to efficiently and effectively increase their online visibility and direct inbound interest from prospective clients. Every hour, more than 1,000 people in the U.S. search online for legal help, and 75% of people searching online don’t scroll past the first page of results. Law firms, as well as other services-based SMBs such as dentists, plumbers, electricians, veterinarians, and chiropractors, rely on online search and other digital marketing channels as their primary source of customer acquisition. For the 425K law firms in the US, legacy practices of retaining traditional marketing agencies or manually managing marketing channels are often costly, low ROI and not built for busy, non-marketing professionals. 

DoubleVerify

DoubleVerify  (NYSE: DV) is a leading software platform for digital media measurement and analytics. The company’s mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ its unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments.

Braze

Braze (Nasdaq: BRZE) is a leading customer engagement platform that powers connections between consumers and brands. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain engaging relationships with their customers that foster growth and loyalty. 

Yotpo

Yotpo helps thousands of forward-thinking brands like Steve Madden, Princess Polly, Brooklinen, and Morrocanoil win customers for life. Its platform approach connects data-driven solutions for reviews, visual UGC, loyalty, referrals, SMS marketing, email, and subscriptions, empowering brands to maximize the value of their customers.

Yotpo integrates with the tools online businesses use every day, including Google, Instagram, top eCommerce platforms, and the rest of the marketing technology stack.  mission? Empowering brands to grow their direct-to-consumer business through captivating experiences that spark and sustain lasting customer loyalty.