News & Insights
Blumberg Capital portfolio news, startup growth resources and industry insights
Credit cards have become all but ubiquitous for consumer transactions, and it isn’t hard to see why. By intermediating payments, networks like Visa allow buyers and sellers to exchange money for goods and services without knowing the financial risk profile of the counter-party. Rather than applying for credit at every merchant you shop at, you apply once at your issuing institution, and then can transact with every merchant on the network. It’s the simple formula: reducing friction means more sales, and therefore more profits.