Gen Z Consumers Represent $44B in Purchasing Power—and They’re Loyal to Brands That Impress

By Kate Nishimura

Brands have been tailoring both products and marketing initiatives to attract a younger generation of consumers, and that strategy may very well pay off. According to e-commerce marketing platform Yotpo’s newly-released 2019 Fashion E-Commerce Report, millennial consumers are set to reach $1.4 trillion in purchasing power by 2020, while Gen Z is already at $44 billion…

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