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In what’s understood to mark the entry of Hootsuite.com into the country’s wealth management business, the social media dashboard has teamed up with the wealth management arm of Canaccord Genuity to allow “real time” discussions between its advisers and their clients.
The goal behind that relationship is to support Canaccord Genuity’s “commitment” to leadership and innovation in wealth management. That objective will be achieved allowing the firm’s advisers to have interactive conversations with clients on social media in “real time.”