News & Insights
Blumberg Capital portfolio news, startup growth resources and industry insights
By Doug Black
Procter & Gamble, the $76 billion consumer packaged goods giant with sales to 5 billion consumers in 180 countries, has lots of data. Four years ago, as the company found itself waist-deep in a rising tide of opaque data, P&G embarked on a voyage of big data discovery, one that provides a series of technology and organizational object lessons for the host of quietly desperate companies (75 percent, according to Forrester Research) that worry they’re not wrestling enough insight from their data.