Israel’s Yotpo acquires US firm Swell Rewards for undisclosed amount

By Shoshanna Solomon

Yotpo, an Israeli startup that enables companies to generate online reviews and content, has acquired Boston-based Swell Rewards, which has developed software for e-commerce loyalty programs, for an undisclosed amount of money.

“The acquisition of Swell brings us into one of the most significant chapters in Yotpo history,” Yotpo CEO and co-founder Tomer, said in a blogpost on the company website on Thursday, announcing the deal.

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