Marketing And HR: The Partnership That Powers Hootsuite

By Denise Lee Yohn, Contributor

In today’s marketplace where customers trust customer reviews and the word of mouth about brands far more than traditional marketing, customer experience (CX) has become a company’s most influential marketing.  And CX excellence depends on CX alignment and engagement of everyone in the organization.  As such, chief marketing officers and other marketing executives must ensure that the people throughout their companies are educated, equipped, and empowered to design and deliver extraordinary CX.

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