Neustar Finds the ‘Last Mile’ for Hadoop Analytics

By Alex Woodie

Like many companies in the marketing analytics business, Neustar uses Hadoop to store and process large amounts of highly granular data on behalf of its clients. In fact, the company has used Hadoop for over a decade, a success story in its own right. However, despite the cost advantages the platform provided, Neustar struggled to efficiently turn that big data into insights — until it found a solution from Arcadia Data that bridged the “last mile” from the data lake to customers.

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