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New retail tools aim to solve e-commerce profit dilemma

Jan 16, 2019

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By John Biers

 

Conventional wisdom in the Amazon era holds that the lowest price wins the battle of the retailers, leading many to just about give away items to make a sale.

 

Yet some data suggest a more nuanced reality: while 76 percent of retailers aim to sell goods at the lowest price, only 17 percent of shoppers say price is a dealbreaker, according to Forrester Research.

 

Read more.

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