NY Startup Appboy Raises $7.6M To Help Publishers Turn App Users Into Subscribers

By Alex Konrad, Forbes Staff

Mobile apps spend millions to acquire new users and rise in download charts, but many will see a steady drop-off after each push as users try it out and then forget or move on to the next touted app. To one New York startup, those users are salvageable–if you can …read more
Source: Forbes