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Prescient AI raises $4.5M to help DTC brands advertise on a privacy-first internet


The post-cookie world is here. While use of user-tracking techniques including marketing cookies, pixels and Apple’s IDFA are fading, regulatory changes and technologies such as Private Relay and Google One VPN are accelerating, crippling marketers’ ability to accurately measure the impact of their paid campaigns. The result for brands: higher acquisition costs and wasted ad dollars.

That’s where Miami-based startup Prescient AI comes in. Founded by Mike True and Cody Greco, Prescient AI is developing a marketing simulation and prediction platform with artificial intelligence-powered tools that help eCommerce and direct-to-consumer companies more accurately forecast demand and optimize marketing efforts to target their most valuable customers.

“Prescient lets brands leapfrog over their competitors, who continue to rely on these fading technologies,” said True, Prescient’s CEO. ” Prescient is creating a future-proof approach to attribution, leveraging machine learning to empower marketers or CFOs to make unbiased, clear-eyed decisions about how to use their marketing budgets.”

Today, Prescient announced that it has raised a $4.5 million seed round led by Miami-based Blumberg Capital, the first investor in Braze, DoubleVerify and Yotpo. Participating in the round were CEAS Investments, Darling Ventures, and DTC executive and Miami-based angel investor Troy Osinoff. This round follows its $1.7 million in pre-seed funding in 2021.

See the full article here.

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