Report: Facebook is Primary Referrer For Lifestyle Content, Google Search Dominates Rest

By Sara Guaglione

A new report from Parse.ly analyzed referral traffic data to determine how online audience interests differ versus 2016.

Parse.ly, an analytics and content optimization platform for digital publishers,began looking at the 2016 data last year, when publishers were beginning to reevaluate dependency on the duopoly of Facebook and Google. Parse.ly wanted to see what topics audiences cared about and where they were going to discover content.

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