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Shoppers Are Buying Online More Than Ever, But Customer Retention Is at Its Lowest
Aug 14, 2020
Brands have been able to acquire customers at higher rates during the pandemic than in previous months, according to a new survey by customer experience platform Braze. But retaining these shoppers for long-term success is a separate challenge, one that brands are failing: The report found that customer retention dropped to just 3% by month three.