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Shoppers Are Buying Online More Than Ever, But Customer Retention Is at Its Lowest

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By Madeleine Streets

Brands have been able to acquire customers at higher rates during the pandemic than in previous months, according to a new survey by customer experience platform Braze. But retaining these shoppers for long-term success is a separate challenge, one that brands are failing: The report found that customer retention dropped to just 3% by month three.

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