Social media predictions for 2019: a return to personal authenticity

By Ryan Holmes

The Hootsuite CEO cites six trends that will change how businesses use social media in the coming year.

To say 2018 was a tumultuous year for social media is an understatement. Simmering issues with privacy and data integrity came to a boil at Facebook, with effects felt at the highest levels of government. Networks in the crosshairs of congressional investigations have had to reckon with their own power and potential for abuse, while users have been left to question the larger impact of social media on politics, culture, and civic discourse.

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