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Customer engagement is all about personalization and in this age of mass customization, generic, standardized messages are not going to cut it. Brands are leaning on Braze, the NYC startup that has perfected customer engagement through its platform, to send relevant, personalized, and human-likes messages to customers. On the platform, brands can create and maintain customer profiles in real-time, armed with current and predictive data that’s used to ensure you are engaging customers in a way that will yield the highest ROI. The company’s platform powers billion of messages per month for some of the top global brands including Citi, Gap, Hearst, and KFC across push, email, in-app, and more.