In an ever-more competitive digital economy, brands in all sectors will be tasked to work harder and invest more to attract and engage customers — both existing and new.”

Biometrics and other sophisticated forms of identity verification are making a dent in cybercrime. Those tools are proving invaluable as business shifts to remote digital onboarding and wholly new definitions of trust. “Real-time identity verification plays a crucial role in meeting customer demands for both security and speed when signing up for a new account,” said Zac Cohen, chief operating officer at Trulioo. “Those businesses that can onboard people in an optimized way will set themselves up to build strong relationships with their customers that will last a long time after COVID-19 passes.”

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