Appboy expands on its suite of mobile analytics and marketing tools, building mobile CRM from the ground up

By: Jon Cifuentes
Appboy, the mobile marketing automation vendor, is launching several new products today to help marketers develop and deepen relationships with mobile customers. By doubling down on predictive technology and machine learning, marketers can tap into individual user data to better select channels and timing for marketing campaigns offered through the company’s expanded Intelligence Suite. Appboy has also updated its automation and personalization features and built a new web SDK that could provide a rich source of data that mobile marketers can use to fight the blight of the industry today — churn…read more.