APAC brand safety issues on the rise with 55% more incidents

By Janice Tan

Brand safety incident rates in Asia Pacific countries ranged from 3.8% to 25% by country, a far more significant variance compared to other regions. According to DoubleVerify’s recent Global Insights Report, the region saw a 55% increase in brand safety incident rates this year. Singapore had the second highest brand safety incident rates (5.6%). Australia ranked the highest at 10.4% while India came in third at 3.8%. Meanwhile, the Asia Pacific region had 51% authentic viewable impressions for display and 60% for video.

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