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We’re no strangers to mobile marketing automation (MMA) here at VentureBeat. It is the technology that Urban Outfitters uses to know that you bought a jacket and boots in-store yesterday, and how the publisher behind Subway Surfer finds ways to make you play a little bit longer.
When VB Insight surveyed 375 mobile developers with over 900 million monthly average users to find the best mobile marketing automation platforms, Appboy was shown to have one of the most feature-rich MMA solutions available.
And today, Appboy announced that it has raised $20 million in Series C financing, which the company says it will use to “further develop products that allow marketers to provide utility, value, and relevance with every customer interaction in our increasingly connected world.”
I asked Mark Ghermezian, CEO at Appboy, how — in addition to research and development — the new funds will be used.