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Connected TV-OTT Ad Fraud Is Rising


By Wayne Friedman


Growing media fraud is now hitting the connected TV/OTT space.


DoubleVerify, a measurement-analytics firm that authenticates the quality and effectiveness of digital media, says a botnet — a network of internet-connected devices running bots — attacked connected TV(CTV)-Over the Top (OTT) platforms, resulting in a 40% spike in October in fraudulent impression traffic


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