Connected TV-OTT Ad Fraud Is Rising

By Wayne Friedman

Growing media fraud is now hitting the connected TV/OTT space.

DoubleVerify, a measurement-analytics firm that authenticates the quality and effectiveness of digital media, says a botnet — a network of internet-connected devices running bots — attacked connected TV(CTV)-Over the Top (OTT) platforms, resulting in a 40% spike in October in fraudulent impression traffic

Read more.