News & Insights
Blumberg Capital portfolio news, startup growth resources and industry insights
How to create a cult following on social media without selling your soul
Mar 6, 2017
By Aaron Orendorff
Few things are as heretical in branding as saying “No” to the question of monetization. After all, money’s the point, right?
Well, yes… and no.
Obviously, adopting a just-do-awesome-stuff-and-the-money-will-follow approach is dangerous. Equally dangerous, however, is the monetize-everything-you-and-your-business-do mentality. Why? Because people hate it, especially on social media.