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Micromobility: What Does it Mean for the Future of Transportation?

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By Diksha Dutta , Arwa Sutarwala

 

How will micromobility change the way we travel from point “A” to “B”? How will micromobility co-exist with the traditional models of transportation? What is the importance of network effects in micro mobility?

 

Kristin Dolgner, a marketing and communications professional at BCG Digital Ventures based in Berlin had an eventful week recently, when she travelled to the US. It started with testing a Lime kick scooter in Santa Monica, then riding an Uber to her office in Manhattan Beach and after her return to Berlin, she spontaneously signed up for Jump electric bike by Uber.

 

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