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Myspace — the iconic social network of the early 2000s — seemed to be experiencing a resurgence this summer when millions of visitors flocked to its new video page, potentially generating a wave of ad revenue for the site’s troubled parent company, Time Inc.
But Myspace shut the page down this week after a BuzzFeed News investigation revealed that the surge in traffic came primarily from suspect sources that racked up fraudulent ad impressions. Myspace says it was completely unaware of and didn’t profit from any fraudulent traffic or impressions, and that the video page in question was hosted and managed by a partner and not by Myspace itself.