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As more brands buying ads programmatically have found their ads appearing against unappealing and unintended content, the problem has given rise to yet more technology solutions.
Ad measurement firms like Moat, Integral Ad Science and DoubleVerify now offer products rating the quality of the environments in which brands’ ads are served.
For Wayne Gatinella, CEO of DoubleVerify, which started a decade ago, the problem is now more prescient than ever.