Study finds retailers send wrong promotions at wrong time to wrong customers

By Marianne Wilson

More than half of all retail promotions are sent to customers who would be content to pay full price.

That’s according to a new Revionics-commissioned survey conducted by Forrester Consulting, which found that 52% of retailers’ weekly or monthly promotions go to customers who would happily have paid full price, resulting in lost margins that retailers can ill afford.

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