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The Problem With Brand Safety In Mobile Advertising

Jun 19, 2019

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By Edward Pollitt

 

Advertisers must show caution when it comes to brand safety in mobile advertising, with research suggesting the bad guys have moved to mobile.

Authenticating platform DoubleVerify’s Global Insights Report finds the biggest increase in brand safety incidents has been in mobile – up 194 per cent in the past 12 months.

 

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