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This Startup Helps Marketers Optimize Mobile Outreach


By Heather Clancy

You’ve heard it many, many times: The world is going mobile. But many marketing teams still rely on customer contact databases and message delivery systems originally designed to manage email or Internet campaigns.

Enter New York-based startup Appboy, which sells software for managing interactions with customers via mobile devices including smartphones or (in the future) wearables such as smartwatches.

The company is already used by brand marketers at Tinder, Domino’s, Urban Outfitters, and SoundCloud. It closed its $20 million Series C round in May, which was subsequently followed by a “meaningful” round from Citi Ventures.

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