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Triple MRC Win for DoubleVerify


Digital ad verification specialist DoubleVerify has received MRC accreditation for three more of its metrics: mobile in-app viewability, sophisticated invalid traffic (SIVT) processes for desktop and mobile web traffic; and its DV Authentic Impression performance and brand safety indicator.

The company also won continued accreditation for existing measures including ad viewability for both desktop display and video, brand safety, blocking and geo-target validation for the US and elsewhere on desktop traffic. Its first MRC accreditation came in February 2013.


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