What Hootsuite founder Ryan Holmes learned from his own social media fail: ‘Own it. Apologize.’

By Chris O‘brien

Hootsuite founder and CEO Ryan Holmes is a passionate advocate on the topic of why executives need to be active on social media. But for a brief moment this year, he became a case study in how that can go wrong.

Since then, Holmes has been trying to be an example of how to respond and recover from a very public embarrassment of his own making. But it turns out that for Holmes, this public pratfall was far from being the most difficult moment during his tenure as CEO.

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