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Yotpo Launches Social Curation Tool


By Diogo Costa

After securing a $22M round of investment, Israeli company Yotpo now brings a feature that will make it easy for businesses to collect Instagram images and connect with users who post about their products.

Today’s shopping trends are deeply changing the paradigm of merchants, especially the ones based on e-commerce. A good example of this has to do with product photos: not only are customers tired of seeing the same old studio photos, but how can they relate to that model with a perfect body, or know how an item fits if it is just lying on a mannequin?

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