By Arthur Zaczkiewicz


Retailers take heed: It might be the words within online consumer reviews that are more important than the star rating. As part of an analysis to garner consumer behavior insights, content marketing solution provider Yotpo scrubbed more than 20 million product and shopping reviews in the U.S., the U.K., Germany, Scandinavia, France, Spain and Italy using the same artificial intelligence technology used in the company’s platform.


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